You’ve heard us talk about the benefits of social networking, but have you ever wondered what the facts really say? What do the experts say about social networking and its many benefits? We’ve done some research and thought you might find this information to be pertinent to your needs.
Ofcom research shows that just over one-fifth (22%) of adult internet users aged 16+ and almost half (49%) of children aged 8-17 who use the internet have set up their own profile on a social networking site. For adults, the likelihood of setting up a profile is highest among 16-24 year olds (54%) and decreases with age.
Adult social networkers use a variety of sites, with the main ones being Bebo, Facebook and MySpace. It is common for adults to have a profile on more than one site -- on average, each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites. Half of all current adult social networkers say that they access their profiles at least every other day.
The site people choose to use varies depending on the user. Children are more likely to use Bebo (63% of those who have a social networking site profile), and the most popular site for adults is Facebook (62% of those who have a social networking profile). There is also a difference between socio-economic groups: ABC1s with a social networking profile were more likely to use Facebook than C2DEs, who were more likely to have a profile on MySpace.
Adult social networkers use a variety of sites, with the main ones being Bebo, Facebook and MySpace. It is common for adults to have a profile on more than one site -- on average, each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites. Half of all current adult social networkers say that they access their profiles at least every other day.
The site people choose to use varies depending on the user. Children are more likely to use Bebo (63% of those who have a social networking site profile), and the most popular site for adults is Facebook (62% of those who have a social networking profile). There is also a difference between socio-economic groups: ABC1s with a social networking profile were more likely to use Facebook than C2DEs, who were more likely to have a profile on MySpace.
It’s easy to see from the numbers that social networking has incredible benefits both on the personal and business levels. If you’ve never considered social networking as a way to promote yourself or your company, today is the day to start!
We have also researched PelicanTxt.com and feel confident that this network is the next big thing. What an exciting prospect for small business and people who are seeking to promote themselves to get in on the ground level of a growing and promising social network!
We have also researched PelicanTxt.com and feel confident that this network is the next big thing. What an exciting prospect for small business and people who are seeking to promote themselves to get in on the ground level of a growing and promising social network!
