9 Cool Demographically Targeted Promotion Ideas for the Beauty Industry

If you've read our post about making sure that your text message scheduling is demographically targeted, then your brain is probably ticking away, wondering how you can apply it to your own business! Today we are starting a series of posts looking at promotional ideas that you can send out via scheduling SMS messages, and target to different groups relatively easily. This post is specifically about the beauty industry, where much demographic data can be easily assumed. Give that ticking brain a rest, and read on!

For hairdressers

1. Free touchup with a haircut: This one can be targeted towards any customers that have come to have touchups previously. Beware of assuming that people will need gray touchups based on an assessment of their age, though. Yes, it is a fairly easy thing to guess -- but at worst you may offend a customer away from your salon completely!
2. Three free foils with a whole-head color: Target this to any customers that have had their entire head colored before. You can also target this to female customers in the younger age brackets.
3. 10 minute head massage with cut and treatment purchased: Male customers tend to be most comfortable with females doing this sort of task -- if you have a mostly female staff, do some scheduling SMS messages with this promo to male customers.

For estheticians

4. Free bikini wax with full leg wax: This one is obviously for the ladies! You could further demographically target your text message scheduling to women that have already had bikini waxes with you.
5. Half price back waxes this month: This one would be a male-oriented promotion. It is safest to target to men that have had a back wax with you before, but there is relatively low risk of offense even with males who haven't.
6. Take home free fruit peel with any laser wrinkle reduction treatment: Target this to customers in the older age brackets. Just don’t go too low -- when you’re dealing with the females who are getting to this stage of life, you could cause offense by suggesting they need it.

For nail technicians

7. Free decals with any pedicure/manicure combo this month: Younger customers are more likely to be into decals, but you could target this to all females and broaden your rang considerably.
8. 60% off manicures for men this month: At least one of the demographics you'll use for scheduling SMS messages about this promotion is obvious! Think a bit further though, and you can safely narrow your audience even more. Men in the trades, who work with their hands, are unlikely to want manicures -- they'll be wrecked in no time.

For make-up artists

9. Get your wedding makeup done, have a bridesmaid's basic package done for free: Wedding makeup is often a big procedure planned well in advance. If you have a large enough customer base you could target this to anyone who has rung for information or called in for prices. Alternatively, target it to all women in the 20-50 age ranges.